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Twitter Automates Premium Video Ad Sales With Auto Amplify | Digital - Advertising Age
Twitter Automates Premium Video Ad Sales With Auto Amplify
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    Big Food Brands Lose Consumer Trust | CMO Strategy - Advertising Age
    Big food companies are taking measures to lure back consumers that are favoring small brands.
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      How Will Hummingbird Affect Your SEO Strategy? - Marketer's Mix
      Google's recent animal-associated algorithm updates have wreaked havoc with the SEO community. Not so the case with Hummingbird, the latest tweak to the search giant’s algorithm. Learn what you need to know to maintain your high rankings.
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        For SMBs Content Paves the Way for Lead Gen - Marketer's Mix
        For small and medium businesses, lead generation is often a primary focus. More and more often, content marketing the vehicle SMBs are using to bring these leads into the fold.
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          Five Ways to Improve Your Marketing - Marketer's Mix
          Target Marketing has a quick-read list of best practices you can use to jump-start your marketing program.
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            Six Tips for Fitting Social into Your Schedule - Marketer's Mix
            Here’s a quick guide from MarketingProfs that lays out some suggestions on how you can fit social into your schedule, while maintaining focus on your overall goals.
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              Content, Social, and SEO Lead Budget Increases - Marketer's Mix
              With the fourth quarter nearly upon us, and budget season approaching full-swing, Marketing Sherpa has a graph from their benchmarking survey that many marketers will find valuable this time of year. According to their Marketing Benchmarking Survey, an astonishing 64% of marketers plan to increase their budget’s allocation for content marketing. Landing page optimization (60%), Website upgrades (60%), social media (54%) and SEO (52%) round out the top 5.
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                What a Difference Five Years Makes: Email Marketing Since 2008 - Marketer's Mix
                Based on a research study by email deliverability firm ReturnPath, the ways marketers are handling email signups has become increasingly simplified. Based on a comparison between 61 email subscription programs in 2008 and 76 in 2013, 33% of marketers require just an email address, compared with 20% being satisfied with just an email address five years ago. Interestingly, collecting less information from subscribers doesn't appear to hurt. In comparing programs that asked for minimal information with those who asked for more detail during signup showed no meaningful difference in inbox placement, read rates, or complaint rates.
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                  10 Best Commercials of 2012:
                  After three decades, Sir John Hegarty and Dan Wieden are still trying to one-up each other. That was immediately clear at Cannes this summer when they took the stage together to celebrate the 30th anniversaries of Bartle Bogle Hegarty and Wieden + Kennedy, founded within weeks of each other in 1982.
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                    Facebook to Launch Publishing Garage to Help Brands Create Better Connections
                    It may not be official just yet, but all signs point to Facebook launching Facebook Publishing Garage, "a program geared at building world-class social
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